The huge increase in soft drink consumption in the US, can partly be attributed to the flood of soft drink ads in the media, today.
Here are a few other reasons that may explain, what may be the underlying cause for the rise in soft drink consumption.
To begin with, the statistics are somewhat alarming when it comes to analyzing soft drink consumption per person. The NSDA, the National Soft Drink Association, has estimated consumption of soft drink beverages to over 600 (12 oz.) servings for each person every year. The group of individuals with the highest rate of consumption is males, ranging from ages 12-29, and consuming an average of 160 gallons per year.
One significant reason for the huge increase in soft drink consumption lies within the soft drink companies themselves. The major soft drink companies want to increase their line of profit, and in order to achieve their goal of growing consumption, they have increased their size of soft drinks, from a 6 ounce drink dating back to the 1960’s, to the 20 ounce soft drink of today.
Advertising by soft drink companies, is another reason there has been a huge increase of soft drink consumption in the U.S. Billion dollar advertising budgets are geared to reach the public with soft drink advertisements targeting the public through television, magazines, the internet, and radio stations. Their efforts are astounding, when sales figures point to a gross increase of over $57 billion in U.S. sales.
Another reason there has been a huge increase in soft drink consumption in the United States, is the market has been inundated with a variety of soft drink choices. The United States soft drink market now contains almost 450 different kinds of soft drinks for the average consumer to choose from. This leads to the fact, that the amount of soft drink consumption now transcends all the other beverages, such as milk, water, coffee, and beer.
Fast food restaurant chains now offer meal plans that include a soft drink beverage, which may account for part of the rise in soft drink consumption. In today’s economy, the public is more apt to buy a product when there is a money saving incentive applied, as a means to save some money, no matter how little it maybe. This could be true for the gas station food markets also. In the past decade, these popular gas station food marts seem to have sprung up everywhere you look, along with their own food mart that have plenty of enticing soft drink choices available, including the popular super-size quantities.
Surprisingly, the climate may play a factor in the huge increase in soft drink consumption in the U.S. today. With global warming becoming more of a reality in today’s weather, climate conditions have changed to slightly elevated temperatures in certain months. This fact may increase the soft drink consumption of people in the summer months, for sporting events or other outdoor activities that require an increase in fluids. The vendors at these events are all too ready to supply people with a wide array of soft drinks, to quench the publics demand.
Finally, although there seems to be a huge increase in soft drink consumption in the U.S., steps are being taken to quell the demand for sugary drinks, in lieu of, healthier choices, since the chronic epidemic of obesity, and other health problems, may be linked in part to the regular use of soft drinks.